Venture Richmond events
From community forums to holiday parades to cultural celebrations, Venture Richmond is proud to host an eclectic mix of some of the city’s most exciting events.

2012 events
CAA Championship Fan Fest
Friday, March 2-Monday, March 5
Courtside Richmond
Richmond Coliseum Plaza
Free admission to FanFest, varying ticket fees to the tournament:
Stop by this year’s FanFest outside the Coliseum before and after your game to meet up with friends (or meet new ones), watch the games on large screen TVs, listen to music (including CAA school pep bands), play games, shop for CAA merchandise, and purchase snacks and beverages.
Music Schedule
Friday, March 2
5-6 p.m. — William Walter and Tucker Rodgers
7-8 p.m. — Beast Wellington
Saturday, March 3
1:30-2:30 p.m. — TBA
3:30-5 p.m. — Bush League
5:30-6:30 — DJ Mordecai with special guests
7-8 p.m. — Debo
Sunday, March 3
11 a.m.-1 p.m. — Psychobilly Cadillac
Monday, March 4
5:30-7 p.m. — DJ Mordecai
Easter on Parade
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Sunday, April 8
1 to 5 p.m.
Monument Avenue between Allen and Davis avenues
Free admission
The beloved Richmond tradition that showcases attendees “parading” up and down scenic Monument Avenue continues this year on the blocks between Allen and Davis avenues. The event is presented by Kroger and produced by Venture Richmond.
Each year more than 25,000 people converge upon the four-block site to celebrate the arrival of spring and the beauty of Monument Avenue, taking this once-a-year opportunity to stroll in the streets. Music, arts, crafts, children’s activities, food, balloon artistry, a petting zoo, and of course, people and pet watching are all part of the celebration. This is a parade of all Richmonders to come out and participate!
Friday Cheers
May 4,11,25
June 1,8,15,22,29
Every Friday
6:30 to 9:30 p.m.
Brown’s Island
$5 and $10 depending on the show, children under 12 are free.
Celebrating 28 years of music! Thousands of people come to relax after the work week on Brown’s Island to meet friends and hear some of the nation’s hottest touring acts and the region’s top bands.
There are two entry points to Brown’s Island and payment will be taken at all. Cash, Visa and MasterCard are accepted. Debit and credit cards are only taken at one entry point — the pedestrian bridge at 7th Street. No pets are allowed.
Produced by Venture Richmond. For more information, call (804) 788-6466.
Purchase advance tickets online
May 18-20 – Dominion Riverrock, featuring Galactic, Travelin’ McCourys feat. Keller Williams, and JJ Grey and Mofro
Dominion Riverrock
Friday-Sunday, May 18-20
Brown’s Island
Free for spectators, fee for participants
Dominion Riverrock unites the community through a unique mix of sports, music and fun, set against the backdrop of Richmond’s downtown riverfront. The party begins on Friday with live music, a Mud Run and an acrobatic freestyle bike competition. Then, join in the fun Saturday as athletes from around the region square off in high-adrenaline activities both in and around the river — the James River Scramble trail run, mountain biking, kayaking and much more. With additional musical performances, spectator water sports like the highflying Ultimate Air Dogs, food, exhibits and more, Dominion Riverrock is Richmond’s premier river event. Produced by Venture Richmond and Sports Backers.
Full event information, including schedules and registration for individual events, can be found at www.dominionriverrock.com or by calling (804) 285-9495.
2nd Street Festival
Saturday and Sunday, Oct. 6-7
Saturday: Noon to 7 p.m.
Sunday: Noon to 6 p.m.
The hands of time are turned back to the past when 2nd Street was the heart and soul of Richmond’s African-American community. Each year thousands of people come to Richmond’s historic Jackson Ward to hear live music on four stages, enjoy children’s activities, taste delicious food, shop in the marketplace, dance in the streets and renew old friendships. For more information, call (804) 788-6466.
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Richmond Folk Festival
Friday-Sunday, October 12-14
Downtown Richmond’s Riverfront from 2nd to 7th streets, including Brown’s Island and historic Tredegar
Free admission
The Richmond Folk Festival embraces the heritage and traditions of all Americans. Legendary masters and the next generation of dynamic young artists will celebrate the musical soul and cultural roots of America on six stages of continuous music and dance. World-class artisans, countless varieties of ethnic foods and a family area ensure there’s something for every taste and every age! The Richmond Folk Festival will engage the entire community, bringing together diverse groups and drawing visitors from across the country. Produced by Venture Richmond and the National Council for the Traditional Arts.
For more information, visit www.richmondfolkfestival.com or call (804) 788-6466.
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